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Ethics and the mediaQuill © 1995
Joann Byrd gave The Washington Post what reads like a B-plus in press ethics
as she turned over The Post ombudsman job to Geneva Overholser, former
prize-winning editor of The Des Moines Register.
Byrd went back to Washington, where she had been editor of the
Everett Herald, to teach press ethics at the University of Washington and
to pull together many years' work on a model for ethical decision making
in newsrooms.
When Bryd took The Post job three years ago, she set out eight
values by which to judge the newspaper's news coverage: Was it accurate?
Fair? Balanced? Informed? Sufficient? Offered with enough context? Given
the right attention and weight? Consistent with the paper's public
obligations?
In excerpts from the last few columns, Byrd wrote:
Accurate? "Yes. Usually. All things considered. But all
newspapers except the sleaziest tabloids are usually accurate."
The Post knows, she wrote, that to be accurate a report must be
independent, complete, balanced and free from stereotypes, labels, and
biases. It is a defect, then, that the newspaper overuses such labels as
conservative and liberal resulting in "superficial, one-dimensional and,
therefore, inaccurate characterizations." She faulted the paper for
perjorative stereotypes, particularly in the Style section, and she wished
the newspaper would lower its threshold for corrections and
clarifications, and devote more space to public responses.
Fair? "The Post's news coverage is fair except when it succumbs to elitist
perspectives or arrogance or when the subject is a sitting president or an
ultra-conservative politician or talk show host or -- and this is the
biggest shock -- when the subject is a woman who leads with her beauty or a
woman who does not meet the gorgeous standard.
"The paper is not intentionally racist, sexist, ageist, or homophobic;
neither pro-Israel nor pro-Arab; nor anti-Catholic, anti-Christian,
anti-Jewish. But to continuing public dismay, the paper disdains `correcting'
its news judgment to avoid sustaining stereotypes or appearing to be
prejudiced."
Sufficient? "If The Post were perfect it would routinely give
more weight to solutions, to cooperation, to the good that people do.
That's not to make people happy or proud but to provide a more accurate
and complete picture of the world that is now apparently dominated by
disaster and conflict and ugliness....The Post cannot do much with local
news; so it regularly does too little."
Enough context? "Context is one of The Post's strengths," Byrd wrote.
"Context tells us (1) this is more of the same; (2) bigger (or
less worrisome, longer, more deadly) than the ones were are used to; (3)
the second of five verses; (4) a new (or continuing) argument; (5)
different from what it may seem; (6) conditional or qualified; or (7) not
your father's Buick."
She said, "With the number of individual stories competing for
the reader's attention every day, context may be closer and closer to
being everything."
Informed? The test is, said Byrd: Does the reporting tap enough
knowledgeable, dependable sources to produce a trustworthy and
sufficiently comprehensive report? The Post usually does, she said. She
marveled at the research capability, the expertise of specialized
reporters (there are two medical doctors and five lawyers on The Post news
staff); and the paper's access to "most of the major players on the world
stage."
"But," she wrote, "it also can be informed very narrowly. The paper is too
fond of official sources and government sources and the usual sources."
In the end Byrd focused on whether The Post meets the commitment
to serve the public that is enunciated in former owner Eugene Meyer's
"Seven Principles for the Conduct of a Newspaper": In the pursuit of
truth, the newspaper shall be prepared to make sacrifices of its material
fortunes, if such course be necessary for the public good.
Byrd decided The Post met that criterion. She wrote, "The Post is
willing to spend money -- big money, from the looks of it -- to get
reporters and photographers to the news. Despite the price of newsprint,
the paper publishes the full text of many speeches and documents. The
paper does its own public opinion polling, likes to crunch statistics to
evaluate public issues and sometimes even lead the paper with the most
arid (though most significant) report of the day."
Byrd concluded that The Post deserved its reputation for devotion
to public affairs, its expertise and access, the depth of its reporting,
its credentials as a watchdog, and its commitment to Meyer's principle.
And her replacement.
While Byrd was filling out her report card, her successor approached The
Post as "a particularly rich feast."
Overholser, 47, startled American journalists by resigning unexpectedly last
February from the editorship of The Des Moines Register. At The Register she
was responsible for the production of a series on the agonies of an Iowa
rape victim. The series won a Pulitzer Prize. She has a master's degree from
the Medill School of Journalism at Northwestern University. She was a cub
reporter in Colorado Springs. She did freelance reporting from Zaire and
Paris; was hired as an editorial writer for The Register in 1981; went to
Harvard on a Niemann Fellowship in 1985; went to The New York Times as an
editorial writer; and went back to The Register as editor six years ago.
In her resignation from The Register, she and her managing editor,
David Westphal, blamed in part the tide of pressure for profit at the
expense of news quality. She had raised her concerns in talks around the
country not only about The Register, which was bought by Gannett Co.
from the Gardner Cowles family, but about newspapers in general.
Expanding on her "rich feast" comment, she wrote in her first Post column,
"Any paper with the heft and texture to give you the staples as well as this
paper does, and also to toss in a debate on whether it's OK to talk about
being a chick (if you are one), delights me."
But in no-nonsense prose she laid out three gripes about The Post:
"First, it doesn't look as good as it is. Smart use of photos,
graphics, elegant typography, decisive layout -- all this is substantive
journalism, too, but not what The Post does best."
Second, she wrote, "I think it's terrible that the paper so often lets
people say things without giving their names. The ubiquitousness of unnamed
sources here in Washington breeds uses that are utterly unjustifiable. We
must at least be candid about the inestimable damage this does to our
believability."
Third, "I also find it unfathomable that the opinion pages so
often draw on so limited a pool of human talent. If op-ed pages were
scintillating successes, one might argue in defense of their being written
almost entirely by men and on so limited a range of subjects. As it is,
they're largely boring, so what defense can there be?"
Commenting on the stories about the arrest of actor Hugh Grant for
having sex with a prostitute and of former White House press secretary Dee
Dee Myers for drunken driving, Overholser scoffed at critics who scolded the
press for playing to prurient interests.
"Just guess how many times Myers and Grant come up around water coolers and
dinner tables," she wrote. "No newspaper is better at responding quickly to
stories like this and in ways that go beyond simple reporting. The day after
Grant was arrested The Post had a Style section cover story on the issues
raised by a man who wants gratification inconsistent with his station."
As for Myers, she wrote, some readers don't want drunken driving
stories in the paper because there but for the grace of God go they. But,
Overholser wrote, "A story like this sparks conversations that get us
further down the road to understanding the role this issue plays in our
lives."
Newspapers should be less squeamish about reporting such stories,
she wrote, but their run should be brief. It's the titillating hanging on
to the story that is offensive.
The late Richard P. Cunningham, former readers' representative for the Minneapolis
Tribune and associate director of the late National News Council, was a
teacher of journalism at New York University. This column appeared in the
September 1995 edition of Quill.
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